tag:blogger.com,1999:blog-80395417109708947172023-11-15T13:05:22.279-03:00Guerrilla Marketingdiferenciarse o morir!Unknownnoreply@blogger.comBlogger17125tag:blogger.com,1999:blog-8039541710970894717.post-43771473298876060772010-03-05T17:19:00.000-03:002010-03-05T17:19:42.959-03:00Lost - los presidentes estan perdidos<div><object height="322" width="512"><param name="movie" value="http://d.yimg.com/static.video.yahoo.com/yep/YV_YEP.swf?ver=2.2.46" /><param name="allowFullScreen" value="true" /><param name="AllowScriptAccess" VALUE="always" /><param name="bgcolor" value="#000000" /><param name="flashVars" value="id=18446976&vid=7087643&lang=es-mx&intl=e1&thumbUrl=http%3A//l.yimg.com/a/p/i/bcst/videosearch/13670/103376230.jpeg&embed=1" /><embed src="http://d.yimg.com/static.video.yahoo.com/yep/YV_YEP.swf?ver=2.2.46" type="application/x-shockwave-flash" width="512" height="322" allowFullScreen="true" AllowScriptAccess="always" bgcolor="#000000" flashVars="id=18446976&vid=7087643&lang=es-mx&intl=e1&thumbUrl=http%3A//l.yimg.com/a/p/i/bcst/videosearch/13670/103376230.jpeg&embed=1" ></embed></object><br />
<a href="http://espanol.video.yahoo.com/watch/7087643/18446976">ISLA PRESIDENCIAL</a> en <a href="http://espanol.video.yahoo.com/">Yahoo! Video</a></div><br />
<div><a href="http://twitter.com/watch/twittsandshout"><b><i>via Twitts and Shout</i></b></a><b><i> buzzed by <a href="http://thewom.wordpress.com/">The WOM</a></i><a href="http://thewom.wordpress.com/"></a></b></div><br />
<div class="zemanta-pixie" style="height: 15px; margin-top: 10px;"><a class="zemanta-pixie-a" href="http://reblog.zemanta.com/zemified/53a8c175-11b5-45b3-b9d0-ddc2b1ab3b09/" title="Reblog this post [with Zemanta]"><img alt="Reblog this post [with Zemanta]" class="zemanta-pixie-img" src="http://img.zemanta.com/reblog_e.png?x-id=53a8c175-11b5-45b3-b9d0-ddc2b1ab3b09" style="border: medium none; float: right;" /></a><span class="zem-script more-related pretty-attribution paragraph-reblog"><script defer="defer" src="http://static.zemanta.com/readside/loader.js" type="text/javascript">
</script></span></div>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-8039541710970894717.post-48400150825378854192010-02-03T14:22:00.001-02:002010-02-03T14:22:36.166-02:00#SMO - MATTEO RENZI ( sindaco di Firenze) parla con MICHELE FICARA di SOCIAL NETWORK a FLORENCEIN<div xmlns='http://www.w3.org/1999/xhtml'><p><object height='350' width='425'><param value='http://youtube.com/v/RlcHIRXGGHk' name='movie'/><embed height='350' width='425' type='application/x-shockwave-flash' src='http://youtube.com/v/RlcHIRXGGHk'/></object></p><p>Finalmente Italia esta 'despertando' a la apertura hacia el fenomeno 'Social Media'.Creo que hacen falta unos cuantos (http://friendfeed.com/micheleficara) Micheles Ficara para hacer entender a Italia (y su evolucion en los medios) que no solo hay que trabajar para 'oscurecer' FB.(buzzed by http://twitter.com/edcook)</p></div>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-8039541710970894717.post-49209723816680816062009-11-26T17:13:00.003-02:002009-11-26T17:13:52.549-02:00#thanksgiving – #wom – #tweetsgiving « [worLd of mouth]<a href=http://thewom.wordpress.com/2009/11/26/thanksgiving-wom-tweetsgiving/>#thanksgiving – #wom – #tweetsgiving « [worLd of mouth]</a><br /><br />Posted using <a href="http://sharethis.com">ShareThis</a>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-8039541710970894717.post-70949877293109227442009-11-26T17:13:00.001-02:002009-11-26T17:13:52.203-02:00#thanksgiving – #wom – #tweetsgiving « [worLd of mouth]<a href=http://thewom.wordpress.com/2009/11/26/thanksgiving-wom-tweetsgiving/>#thanksgiving – #wom – #tweetsgiving « [worLd of mouth]</a><br /><br />Posted using <a href="http://sharethis.com">ShareThis</a>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-8039541710970894717.post-62063120429854093972009-10-24T16:06:00.000-02:002009-10-24T16:06:25.002-02:00Marketing & Management: Marketing Ebooks: "Guerrilla Marketing Research"<a href="http://rodyvicente.blogspot.com/2009/10/marketing-ebooks-guerrilla-marketing.html">Marketing & Management: Marketing Ebooks: "Guerrilla Marketing Research"</a>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-8039541710970894717.post-4404866541244282722009-10-20T08:13:00.001-02:002009-10-20T08:13:07.866-02:00La revolución de los medios sociales -- 1 video + -- pero es una corriente INevitABLE --<a href="http://imasdmarketing.com/tutoriales/26-larevoluciondelosmediossociales">La revolución de los medios sociales</a><br /><br />Shared via <a href="http://addthis.com">AddThis</a><br />Unknownnoreply@blogger.comtag:blogger.com,1999:blog-8039541710970894717.post-49905739564594515412009-10-19T22:49:00.001-02:002009-10-19T22:49:59.152-02:00Google utiliza Twitter como canal de comunicacion | Guerrilla Marktg<a href="http://khuint.com.ar/blog/?p=98">Google utiliza Twitter como canal de comunicacion | Blogint</a><br /><br />Shared via <a href="http://addthis.com">AddThis</a><br />Unknownnoreply@blogger.comtag:blogger.com,1999:blog-8039541710970894717.post-46400457003507443252009-10-19T22:01:00.001-02:002009-10-19T22:01:21.957-02:00itweetu - il criceto de facebook<a href="http://www.itweetu.com/index.php">itweetu - Make your URL short</a><br />Check this up<br />http://itweetu.com/IPRKS/Unknownnoreply@blogger.comtag:blogger.com,1999:blog-8039541710970894717.post-15826896311350091032009-10-13T09:48:00.001-03:002009-10-13T09:51:11.707-03:00Aparecer en Google, check list básica<span style="color: #555555; font-family: Arial, Verdana, 'Trebuchet MS', Tahoma, sans-serif; font-size: small; line-height: 15px;"></span><br />
<div class="post" style="border-bottom-color: rgb(222, 222, 222); border-bottom-style: solid; border-bottom-width: 0px; margin-bottom: 7px; margin-top: 0px !important; padding-bottom: 7px; padding-top: 7px;"><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: rgb(84, 84, 84) !important; line-height: 1.3em; margin-bottom: 10px; margin-left: 0px; margin-right: 0px; margin-top: 10px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><strong><span style="font-family: inherit;">Comenzando a posicionar</span></strong><span style="font-family: inherit;">. Acciones básicas para empezar a posicionar tu web.</span><br />
</div><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: rgb(84, 84, 84) !important; line-height: 1.3em; margin-bottom: 10px; margin-left: 0px; margin-right: 0px; margin-top: 10px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="font-family: inherit;">Un amigo me pidió que le hiciese un resumen de como posicionar con poco tiempo y ya que lo hago pues os lo pongo aquí por si os sirve.</span><br />
</div><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: rgb(84, 84, 84) !important; line-height: 1.3em; margin-bottom: 10px; margin-left: 0px; margin-right: 0px; margin-top: 10px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><strong><span style="font-family: inherit;">Ya tengo Web, ¿por qué no sale en Google?</span></strong><br />
</div><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: rgb(84, 84, 84) !important; line-height: 1.3em; margin-bottom: 10px; margin-left: 0px; margin-right: 0px; margin-top: 10px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="font-family: inherit;">Este artículo va dirigido a quien acaba de lanzar una web y ha oido campanas de eso del posicionamiento web y no sabe por donde empezar. He intentado reducir las acciones a las más simples y que menos tiempo consumen para no profesionales.</span><br />
</div><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: rgb(84, 84, 84) !important; line-height: 1.3em; margin-bottom: 10px; margin-left: 0px; margin-right: 0px; margin-top: 10px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="font-family: inherit;">En primer lugar asegúrate de que tu web utiliza las palabras clave con las que te buscaría un potencial cliente y que estas aparecen en los títulos (etiqueta title) de tu web además de mencionarlas en otros sitios. Si quieres leer más sobre como redactarlos este </span><a href="http://www.microsoft.com/spain/empresas/guias/posicionamiento/redactar_titulos.mspx" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #0077cc; display: inline; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 1px; padding-left: 4px; padding-right: 4px; padding-top: 1px; text-decoration: none;"><span style="font-family: inherit;">artículo de Javier Gosende</span></a><span style="font-family: inherit;"> es muy interesante.</span><br />
</div><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: rgb(84, 84, 84) !important; line-height: 1.3em; margin-bottom: 10px; margin-left: 0px; margin-right: 0px; margin-top: 10px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="font-family: inherit;">Empecemos por </span><a href="https://www.google.com/accounts/NewAccount?hl=es" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #0077cc; display: inline; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 1px; padding-left: 4px; padding-right: 4px; padding-top: 1px; text-decoration: none;"><span style="font-family: inherit;">crearte una cuenta Google </span></a><span style="font-family: inherit;">si no tienes ya una. Y activar en ella los servicios de </span><a href="https://www.google.com/analytics/home/?hl=es" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #0077cc; display: inline; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 1px; padding-left: 4px; padding-right: 4px; padding-top: 1px; text-decoration: none;"><span style="font-family: inherit;">Google Analytics</span></a><span style="font-family: inherit;"> (Aquí hay que instalar el código de seguimiento) y las </span><a href="http://www.google.com/webmasters/tools" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #0077cc; display: inline; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 1px; padding-left: 4px; padding-right: 4px; padding-top: 1px; text-decoration: none;"><span style="font-family: inherit;">herramientas para Webmasters</span></a><span style="font-family: inherit;">(aquí tienes que verificar tu web). Ambos servicios te darán unos códigos para incluir en tu web, si te apañas con la gestión de la web podrás hacerlo y sino pídeselo a tu webmaster. Una vez instalados y verificados los dejamos haciendo y vamos a mirar otras cosillas.</span><br />
</div><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: rgb(84, 84, 84) !important; line-height: 1.3em; margin-bottom: 10px; margin-left: 0px; margin-right: 0px; margin-top: 10px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="font-family: inherit;">¿</span><a href="http://kico.es/testear-la-velocidad-de-carga-de-mi-web" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #0077cc; display: inline; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 1px; padding-left: 4px; padding-right: 4px; padding-top: 1px; text-decoration: none;"><span style="font-family: inherit;">tu web es rápida o lenta</span></a><span style="font-family: inherit;">? miralo en http://tools.pingdom.com/ más de 5 segundos en cargar puede denotar un problema.</span><br />
</div><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: rgb(84, 84, 84) !important; line-height: 1.3em; margin-bottom: 10px; margin-left: 0px; margin-right: 0px; margin-top: 10px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="font-family: inherit;">Consigue unos cuantos enlaces fáciles. </span><a href="http://www.narcisvila.com/scripts/links.php" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #0077cc; display: inline; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 1px; padding-left: 4px; padding-right: 4px; padding-top: 1px; text-decoration: none;"><span style="font-family: inherit;">Narcis Vila creó un Script</span></a><span style="font-family: inherit;"> basado en una idea de PabloGeo que manda a un puñado de sitios la dirección de tu web que la analizan de forma automática y lo que es más importante añaden una página sobre ella. En esa página ponen enlace a tu web y aunque no sea lo mejor cuesta poco hacerlo (con firefox son 2 clicks). Si te sobra el tiempo échale un ojo a las páginas generadas pues algunas aportan información interesante.</span><br />
</div><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: rgb(84, 84, 84) !important; line-height: 1.3em; margin-bottom: 10px; margin-left: 0px; margin-right: 0px; margin-top: 10px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><a href="http://www.seocentro.com/tools/search-engines/metatag-analyzer.html" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #0077cc; display: inline; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 1px; padding-left: 4px; padding-right: 4px; padding-top: 1px; text-decoration: none;"><span style="font-family: inherit;">Mira los Metatags</span></a><span style="font-family: inherit;"> que tiene tu web y si son adecuados.</span><br />
</div><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: rgb(84, 84, 84) !important; line-height: 1.3em; margin-bottom: 10px; margin-left: 0px; margin-right: 0px; margin-top: 10px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="font-family: inherit;">Pasados unos días desde la publicación de la nueva web mira a ver si Google te ha indexado y cuantas páginas ha indexado introduciendo como búsqueda site:www.tudominio.com Esta consulta te dirá cuantas páginas tiene indexadas Google.</span><br />
</div><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: rgb(84, 84, 84) !important; line-height: 1.3em; margin-bottom: 10px; margin-left: 0px; margin-right: 0px; margin-top: 10px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="font-family: inherit;">Si realmente han pasado unos cuantos días puedes mirar también en las herramientas para webmasters que opina Google de tu web (Sobretodo en </span><em><span style="font-family: inherit;">Diagnosticos->Errores de rastreo</span></em><span style="font-family: inherit;"> hay que corregirlos y a ser posible también Aplicar las </span><em><span style="font-family: inherit;">Sugerencias en HTML</span></em><span style="font-family: inherit;">) en Analytics podrás ver cuanta gente ha pasado por tu web (seguramente tu y amigos) pero entrando en Fuentes de </span><em><span style="font-family: inherit;">Tráfico->Palabras clave </span></em><span style="font-family: inherit;">te informará que palabras han usado los usuarios que han accedido a tu web.</span><br />
</div><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: rgb(84, 84, 84) !important; line-height: 1.3em; margin-bottom: 10px; margin-left: 0px; margin-right: 0px; margin-top: 10px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="font-family: inherit;">Hay cientos de mejoras y cosas a aplicar para seguir optimizando una web, esto solo pretende ser una comprobación básica de que los mínimos se cumplen y por donde empezar, si quieres ir más allá te recomiendo que te compres un libro de Seo, <a href="http://tangobusiness.net/">contrates un profesional SEO</a> o empolles por Internet en todos los blogs que hay sobre el tema.</span><br />
</div></div>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-8039541710970894717.post-11437678214814266042009-10-13T07:33:00.001-03:002009-10-13T07:33:58.159-03:00Social Media Marketing - Huh?Check out this SlideShare Presentation: <div style="width:425px;text-align:left" id="__ss_1357831"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/macwriter/social-media-marketing-huh-1357831" title="Social Media Marketing - Huh?">Social Media Marketing - Huh?</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=socialmediapresentvrsn1-090428111842-phpapp02&stripped_title=social-media-marketing-huh-1357831" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=socialmediapresentvrsn1-090428111842-phpapp02&stripped_title=social-media-marketing-huh-1357831" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/macwriter">Kevin McIntosh</a>.</div></div>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-8039541710970894717.post-61378845980591062812009-10-13T07:28:00.001-03:002009-10-13T07:28:48.381-03:004 Herramientas De Marketing Social Para PymesCheck out this SlideShare Presentation: <div style="width:425px;text-align:left" id="__ss_1399347"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/fgbncampus/4-herramientas-de-marketing-social-para-pymes" title="4 Herramientas De Marketing Social Para Pymes">4 Herramientas De Marketing Social Para Pymes</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=4-herramientas-de-marketing-social-para-pymes-090507060852-phpapp02&stripped_title=4-herramientas-de-marketing-social-para-pymes" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=4-herramientas-de-marketing-social-para-pymes-090507060852-phpapp02&stripped_title=4-herramientas-de-marketing-social-para-pymes" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/fgbncampus">FACTORIAGRIS BUSINESS NETWORK SCHOOL</a>.</div></div>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-8039541710970894717.post-11210562603295198022009-10-11T20:45:00.001-03:002009-10-11T20:45:53.545-03:00addthis.com -- agregate..agregame!!<a href="http://www.addthis.com/bookmark.php">http://www.addthis.com/bookmark.php</a><br /><br />Shared via <a href="http://addthis.com">AddThis</a><br />Unknownnoreply@blogger.comtag:blogger.com,1999:blog-8039541710970894717.post-18771184504773423252009-10-11T20:10:00.000-03:002009-10-11T20:10:27.625-03:00<h2 class="post_name" id="post-444"><span style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Un descuento que me da risa? <span style="font-family: 'Courier New', Courier, monospace;">-micropost -</span></span></span></h2><span style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Recientemente he leído un pequeño caso, en el que un empresario llamado Drew Roberts, ofrecía un pequeño descuento a aquellas personas que le hiceran reír durante los primeros 5 minutos. De esta manera consiguió una mayor interacción con sus clientes, además de un recuerdo imborrable en su memoria. Y por su parte logró una mayor satisfacción durante la realización de su trabajo. Simplemente genial, extremandamente sencillo y efectivo, no?</span></span><br />
<h5><span style="font-family: 'Courier New', Courier, monospace;"><span class="Apple-style-span" style="font-size: small;">Fuente: Guerrilla Marketing Over 90 field-tested tactics-by Jay Conrad Levinson</span></span></h5>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-8039541710970894717.post-55836879806661426502009-10-11T19:58:00.001-03:002009-10-11T20:02:16.447-03:0010 Different Types of Guerrilla Marketing<span class="Apple-style-span" style="color: #40454b; font-family: Verdana, helvetica, sans-serif; font-size: 13px; line-height: 18px;">In our journey through the captivating world of guerrilla <a class="kLink" href="http://weburbanist.com/2008/06/19/different-types-of-guerrilla-marketing/#" id="KonaLink0" style="-webkit-background-clip: initial !important; -webkit-background-origin: initial !important; background-attachment: initial !important; background-color: transparent !important; background-image: none !important; background-position: initial initial !important; background-repeat: initial !important; border-bottom-color: transparent !important; border-bottom-style: none !important; border-bottom-width: 0px !important; border-color: initial; border-left-color: transparent !important; border-left-style: none !important; border-left-width: 0px !important; border-right-color: transparent !important; border-right-style: none !important; border-right-width: 0px !important; border-style: initial; border-top-color: transparent !important; border-top-style: none !important; border-top-width: 0px !important; bottom: 0px; color: rgb(0, 0, 50) !important; cursor: pointer; display: inline !important; font-family: verdana; font-size: 13px; font-style: inherit; font-variant: normal; font-weight: bold; left: 0px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important; position: static; right: 0px; text-decoration: underline !important; text-transform: none !important; top: 0px; vertical-align: baseline;" target="undefined"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: rgb(0, 0, 50) !important; font-family: Verdana, helvetica, sans-serif; font-size: 13px; font-style: inherit; font-weight: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: static; vertical-align: baseline;"><span class="kLink" style="-webkit-background-clip: initial; -webkit-background-origin: initial; background-attachment: initial; background-color: transparent; background-image: none; background-position: initial initial; background-repeat: initial; border-bottom-color: rgb(0, 0, 50); border-bottom-style: solid; border-bottom-width: 1px; border-color: initial; border-left-color: initial !important; border-left-style: none !important; border-left-width: 0px !important; border-right-color: initial !important; border-right-style: none !important; border-right-width: 0px !important; border-style: initial; border-top-color: initial !important; border-top-style: none !important; border-top-width: 0px !important; color: rgb(0, 0, 50) !important; display: inline !important; float: none !important; font-family: Verdana, helvetica, sans-serif; font-size: 13px; font-style: inherit; font-weight: normal; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 2px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 1px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important; position: static; vertical-align: baseline; width: auto !important;">marketing</span></span><span class="preLoadWrap" id="preLoadWrap0" style="background-color: inherit; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: inherit; display: block; font-family: verdana; font-size: 13px; font-style: inherit; font-weight: inherit; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 2px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: relative; vertical-align: baseline;"></span></a>, we’ve seen some interesting sights. <a href="http://weburbanist.com/2008/06/03/the-history-of-guerrilla-marketing/" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #57718d; font-family: Arial, helvetica, sans-serif; font-size: 13px; font-style: inherit; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline;">The birth of the concept</a>, <a href="http://weburbanist.com/2008/06/05/the-origins-of-guerrilla-marketing/" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #57718d; font-family: Arial, helvetica, sans-serif; font-size: 13px; font-style: inherit; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline;">its evolution</a>, <a href="http://weburbanist.com/2008/06/10/major-corporations-go-for-guerrilla-marketing/" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #57718d; font-family: Arial, helvetica, sans-serif; font-size: 13px; font-style: inherit; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline;">the big corporations that play the guerrilla game</a>, <a href="http://weburbanist.com/2008/06/12/guerrilla-marketing-versus-viral-marketing/" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #57718d; font-family: Arial, helvetica, sans-serif; font-size: 13px; font-style: inherit; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline;">the viral nature of some campaigns</a>, and <a href="http://weburbanist.com/2008/06/17/guerrilla-marketing-for-social-causes/" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #57718d; font-family: Arial, helvetica, sans-serif; font-size: 13px; font-style: inherit; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline;">gmarketing for social causes</a> have all caught our attention as we stroll along Advertising Street.</span><br />
<span style="color: #40454b; font-family: Verdana, helvetica, sans-serif; font-size: small;"><span class="Apple-style-span" style="font-size: 13px; line-height: 18px;"><br />
</span></span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://weburbanist.com/wp-content/uploads/2008/06/ambient-marketing-ikea-train-kobe-japan.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="197" src="http://weburbanist.com/wp-content/uploads/2008/06/ambient-marketing-ikea-train-kobe-japan.jpg" width="420" /></a><br />
</div><span style="color: #40454b; font-family: Verdana, helvetica, sans-serif; font-size: small;"><span class="Apple-style-span" style="font-size: 13px; line-height: 18px;"><br />
</span></span><br />
<span style="color: #40454b; font-family: Verdana, helvetica, sans-serif; font-size: small;"><span class="Apple-style-span" style="font-size: 13px; line-height: 18px;"><span class="Apple-style-span" style="color: black; line-height: 13px;"></span></span></span><br />
<span style="color: #40454b; font-family: Verdana, helvetica, sans-serif; font-size: small;"><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #40454b; font-family: Verdana; font-size: 13px; font-style: inherit; font-weight: inherit; line-height: 14pt; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 4px; vertical-align: baseline;">Coming up on your left is a peculiar little place. It’s a squat building with the windows blacked out. A security guard stands sentry over the single entrance and regards passers-by suspiciously. This, friends, is where new <a class="kLink" href="http://weburbanist.com/2008/06/19/different-types-of-guerrilla-marketing/#" id="KonaLink1" style="-webkit-background-clip: initial !important; -webkit-background-origin: initial !important; background-attachment: initial !important; background-color: transparent !important; background-image: none !important; background-position: initial initial !important; background-repeat: initial !important; border-bottom-color: transparent !important; border-bottom-style: none !important; border-bottom-width: 0px !important; border-color: initial; border-left-color: transparent !important; border-left-style: none !important; border-left-width: 0px !important; border-right-color: transparent !important; border-right-style: none !important; border-right-width: 0px !important; border-style: initial; border-top-color: transparent !important; border-top-style: none !important; border-top-width: 0px !important; bottom: 0px; color: rgb(0, 0, 50) !important; cursor: pointer; display: inline !important; font-family: verdana; font-size: 13px; font-style: inherit; font-variant: normal; font-weight: bold; left: 0px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important; position: static; right: 0px; text-decoration: underline !important; text-transform: none !important; top: 0px; vertical-align: baseline;" target="undefined"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: rgb(0, 0, 50) !important; font-family: Verdana, helvetica, sans-serif; font-size: 13px; font-style: inherit; font-weight: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: static; vertical-align: baseline;"><span class="kLink" style="-webkit-background-clip: initial; -webkit-background-origin: initial; background-attachment: initial; background-color: transparent; background-image: none; background-position: initial initial; background-repeat: initial; border-bottom-color: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: initial; border-left-color: initial !important; border-left-style: none !important; border-left-width: 0px !important; border-right-color: initial !important; border-right-style: none !important; border-right-width: 0px !important; border-style: initial; border-top-color: initial !important; border-top-style: none !important; border-top-width: 0px !important; color: rgb(0, 0, 50) !important; display: inline !important; float: none !important; font-family: Verdana, helvetica, sans-serif; font-size: 13px; font-style: inherit; font-weight: normal; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 2px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 1px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important; position: static; vertical-align: baseline; width: auto !important;">guerrilla </span><span class="kLink" style="-webkit-background-clip: initial; -webkit-background-origin: initial; background-attachment: initial; background-color: transparent; background-image: none; background-position: initial initial; background-repeat: initial; border-bottom-color: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: initial; border-left-color: initial !important; border-left-style: none !important; border-left-width: 0px !important; border-right-color: initial !important; border-right-style: none !important; border-right-width: 0px !important; border-style: initial; border-top-color: initial !important; border-top-style: none !important; border-top-width: 0px !important; color: rgb(0, 0, 50) !important; display: inline !important; float: none !important; font-family: Verdana, helvetica, sans-serif; font-size: 13px; font-style: inherit; font-weight: normal; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 2px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 1px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important; position: static; vertical-align: baseline; width: auto !important;">marketing</span></span></a> methods are cooked up and shipped out hot and fresh to you, the unwitting consumer. The details of what goes on in there are tightly guarded, but we’ve got a key.<br />
</div><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #40454b; font-family: Verdana; font-size: 13px; font-style: inherit; font-weight: inherit; line-height: 14pt; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 4px; vertical-align: baseline;">One of the main advantages of guerrilla marketing is that it’s unexpected. It catches us off guard and causes an emotional response: laughter, shock or sadness are great sellers. It’s easy to see why marketers would rather you didn’t know just how they’re using guerrilla marketing to their advantage. If you know their secrets, you may just stop responding.<br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="http://weburbanist.com/wp-content/uploads/2008/06/ambient-marketing-simpsons-movie-kwik-e-mart-7-11.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="256" src="http://weburbanist.com/wp-content/uploads/2008/06/ambient-marketing-simpsons-movie-kwik-e-mart-7-11.jpg" width="420" /></a><br />
</div><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #40454b; font-family: Verdana; font-size: 13px; font-style: inherit; font-weight: inherit; line-height: 14pt; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 4px; vertical-align: baseline;"><br />
</div><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #40454b; font-family: Verdana; font-size: 13px; font-style: inherit; font-weight: inherit; line-height: 14pt; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 4px; vertical-align: baseline;">It probably doesn’t come as a surprise that marketers are a clever bunch. They are well versed in the principles of human psychology that make us want to buy what they’re selling. Anyone who has ever taken a marketing class will probably recognize the psychological principles used to sell us things: reciprocity, authority, consistency/commitment, social proof/acceptance, and scarcity/urgency. And in the methods we’ll explain below, you can find each and every one of those principles. In this installment of our guerrilla marketing series we will take a closer look at some unusually interesting types including ambient marketing, presence marketing, grassroots marketing, wild posting, undercover marketing and astroturfing.<br />
</div><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #40454b; font-family: Verdana; font-size: 13px; font-style: inherit; font-weight: inherit; line-height: 14pt; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 4px; vertical-align: baseline;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="http://weburbanist.com/wp-content/uploads/2008/06/viral-marketing-gmail.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="420" src="http://weburbanist.com/wp-content/uploads/2008/06/viral-marketing-gmail.jpg" width="247" /></a><br />
</div><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #40454b; font-family: Verdana; font-size: 13px; font-style: inherit; font-weight: inherit; line-height: 14pt; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 4px; vertical-align: baseline;"><br />
</div><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #40454b; font-family: Verdana; font-size: 13px; font-style: inherit; font-weight: inherit; line-height: 14pt; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 4px; vertical-align: baseline;">We took a look at <strong style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: Arial, helvetica, sans-serif; font-size: 13px; font-style: inherit; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">viral marketing</strong> back in part four of this series. This is a highly visible form of guerrilla marketing these days. A viral campaign can’t be planned or predicted, but it is dearly hoped for by marketers. A successful viral campaign uses existing communication networks (you tell two friends, they each tell two friends, and so on), doesn’t require much in terms of resources, and has the potential to be unstoppable. If you’re giving something away, even better. Remember Gmail invites? They were somewhat difficult to get at first, so <em style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: Arial, helvetica, sans-serif; font-size: 13px; font-style: italic; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">everyone wanted one</em>.<br />
</div><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #40454b; font-family: Verdana; font-size: 13px; font-style: inherit; font-weight: inherit; line-height: 14pt; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 4px; vertical-align: baseline;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="http://weburbanist.com/wp-content/uploads/2008/06/ambient-marketing-innocent-dancing-grass-van.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="283" src="http://weburbanist.com/wp-content/uploads/2008/06/ambient-marketing-innocent-dancing-grass-van.jpg" width="420" /></a><br />
</div><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #40454b; font-family: Verdana; font-size: 13px; font-style: inherit; font-weight: inherit; line-height: 14pt; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 4px; vertical-align: baseline;"><br />
</div><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #40454b; font-family: Verdana; font-size: 13px; font-style: inherit; font-weight: inherit; line-height: 14pt; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 4px; vertical-align: baseline;"><strong style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: Arial, helvetica, sans-serif; font-size: 13px; font-style: inherit; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Ambient marketing</strong> allows a <a class="kLink" href="http://weburbanist.com/2008/06/19/different-types-of-guerrilla-marketing/#" id="KonaLink2" style="-webkit-background-clip: initial !important; -webkit-background-origin: initial !important; background-attachment: initial !important; background-color: transparent !important; background-image: none !important; background-position: initial initial !important; background-repeat: initial !important; border-bottom-color: transparent !important; border-bottom-style: none !important; border-bottom-width: 0px !important; border-color: initial; border-left-color: transparent !important; border-left-style: none !important; border-left-width: 0px !important; border-right-color: transparent !important; border-right-style: none !important; border-right-width: 0px !important; border-style: initial; border-top-color: transparent !important; border-top-style: none !important; border-top-width: 0px !important; bottom: 0px; color: rgb(0, 0, 50) !important; cursor: pointer; display: inline !important; font-family: verdana; font-size: 13px; font-style: inherit; font-variant: normal; font-weight: bold; left: 0px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important; position: static; right: 0px; text-decoration: underline !important; text-transform: none !important; top: 0px; vertical-align: baseline;" target="undefined"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: rgb(0, 0, 50) !important; font-family: Verdana, helvetica, sans-serif; font-size: 13px; font-style: inherit; font-weight: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: static; vertical-align: baseline;"><span class="kLink" style="-webkit-background-clip: initial; -webkit-background-origin: initial; background-attachment: initial; background-color: transparent; background-image: none; background-position: initial initial; background-repeat: initial; border-bottom-color: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: initial; border-left-color: initial !important; border-left-style: none !important; border-left-width: 0px !important; border-right-color: initial !important; border-right-style: none !important; border-right-width: 0px !important; border-style: initial; border-top-color: initial !important; border-top-style: none !important; border-top-width: 0px !important; color: rgb(0, 0, 50) !important; display: inline !important; float: none !important; font-family: Verdana, helvetica, sans-serif; font-size: 13px; font-style: inherit; font-weight: normal; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 2px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 1px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important; position: static; vertical-align: baseline; width: auto !important;">business</span></span></a> to create brand recognition without necessarily pushing their products. One excellent example is the Dancing Grass Vans of London. Owned by renegade smoothie makers (and brilliant marketers) Innocent, the vans are covered in real, growing grass and can often be seen around the city making deliveries and drawing stares. Because they serve a real purpose (delivering smoothies), the vans don’t look like advertisements. But do you forget the name of a company with grass-covered vans? Never. Leading up to the release of the Simpsons Movie, 7-11 transformed some of their stores to <a href="http://simpsonskwikemart.blogspot.com/" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #57718d; font-family: Arial, helvetica, sans-serif; font-size: 13px; font-style: inherit; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline;">look just like Kwik-E-Marts</a>, complete with weird Springfield-type products. This ambient marketing campaign was ridiculously effective.<br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="http://weburbanist.com/wp-content/uploads/2008/06/presence-marketing-watch-bus-ad.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="281" src="http://weburbanist.com/wp-content/uploads/2008/06/presence-marketing-watch-bus-ad.jpg" width="420" /></a><br />
</div><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #40454b; font-family: Verdana; font-size: 13px; font-style: inherit; font-weight: inherit; line-height: 14pt; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 4px; vertical-align: baseline;"><br />
</div><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #40454b; font-family: Verdana; font-size: 13px; font-style: inherit; font-weight: inherit; line-height: 14pt; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 4px; vertical-align: baseline;"><strong style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: Arial, helvetica, sans-serif; font-size: 13px; font-style: inherit; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Presence marketing</strong> is along the same lines as ambient marketing. It’s about making the business name recognizable and familiar and always there. You know that saying, “out of sight, out of mind?” It goes double for products that don’t maintain a constant presence. This can be achieved through product placements in movies and TV shows, stalls at local festivals and markets, regular Twitter updates, or whatever else makes that product name visible daily. Small businesses and <a class="kLink" href="http://weburbanist.com/2008/06/19/different-types-of-guerrilla-marketing/#" id="KonaLink3" style="-webkit-background-clip: initial !important; -webkit-background-origin: initial !important; background-attachment: initial !important; background-color: transparent !important; background-image: none !important; background-position: initial initial !important; background-repeat: initial !important; border-bottom-color: transparent !important; border-bottom-style: none !important; border-bottom-width: 0px !important; border-color: initial; border-left-color: transparent !important; border-left-style: none !important; border-left-width: 0px !important; border-right-color: transparent !important; border-right-style: none !important; border-right-width: 0px !important; border-style: initial; border-top-color: transparent !important; border-top-style: none !important; border-top-width: 0px !important; bottom: 0px; color: rgb(0, 0, 50) !important; cursor: pointer; display: inline !important; font-family: verdana; font-size: 13px; font-style: inherit; font-variant: normal; font-weight: bold; left: 0px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important; position: static; right: 0px; text-decoration: underline !important; text-transform: none !important; top: 0px; vertical-align: baseline;" target="undefined"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: rgb(0, 0, 50) !important; font-family: Verdana, helvetica, sans-serif; font-size: 13px; font-style: inherit; font-weight: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: static; vertical-align: baseline;"><span class="kLink" style="-webkit-background-clip: initial; -webkit-background-origin: initial; background-attachment: initial; background-color: transparent; background-image: none; background-position: initial initial; background-repeat: initial; border-bottom-color: rgb(0, 0, 50); border-bottom-style: solid; border-bottom-width: 1px; border-color: initial; border-left-color: initial !important; border-left-style: none !important; border-left-width: 0px !important; border-right-color: initial !important; border-right-style: none !important; border-right-width: 0px !important; border-style: initial; border-top-color: initial !important; border-top-style: none !important; border-top-width: 0px !important; color: rgb(0, 0, 50) !important; display: inline !important; float: none !important; font-family: Verdana, helvetica, sans-serif; font-size: 13px; font-style: inherit; font-weight: normal; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 2px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 1px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important; position: static; vertical-align: baseline; width: auto !important;">entrepreneurs</span></span><span class="preLoadWrap" id="preLoadWrap3" style="background-color: inherit; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: inherit; display: block; font-family: verdana; font-size: 13px; font-style: inherit; font-weight: inherit; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 2px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: relative; vertical-align: baseline;"></span></a>with modest marketing budgets often find that presence marketing delivers an excellent return for their investment. All they really have to do is be visible.<br />
</div><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 4px; vertical-align: baseline;"><span style="color: #40454b;"><span class="Apple-style-span" style="line-height: 18px;"><object height="344" width="425"><param name="movie" value="http://www.youtube.com/v/qdaMb_LTcJs&color1=0xb1b1b1&color2=0xcfcfcf&hl=en&feature=player_embedded&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/qdaMb_LTcJs&color1=0xb1b1b1&color2=0xcfcfcf&hl=en&feature=player_embedded&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object></span></span><br />
</div><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 4px; vertical-align: baseline;"><span style="color: #40454b;"><span class="Apple-style-span" style="line-height: 18px;"><a href="http://www.youtube.com/watch?v=qdaMb_LTcJs&feature=player_embedded">http://www.youtube.com/watch?v=qdaMb_LTcJs&feature=player_embedded</a><br />
</span></span><br />
</div><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 4px; vertical-align: baseline;"><span style="color: #40454b;"><span class="Apple-style-span" style="line-height: 18px;"><strong style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: Arial, helvetica, sans-serif; font-size: 13px; font-style: inherit; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Grassroots marketing</strong> is gaining popularity like – well, like a grass fire. A grassroots campaign can take on many forms, but for the most part it is about winning customers one-by-one rather than on a very large scale. Some grassroots campaigns have elements of presence marketing (like posting on message boards relevant to <a class="kLink" href="http://weburbanist.com/2008/06/19/different-types-of-guerrilla-marketing/#" id="KonaLink4" style="-webkit-background-clip: initial !important; -webkit-background-origin: initial !important; background-attachment: initial !important; background-color: transparent !important; background-image: none !important; background-position: initial initial !important; background-repeat: initial !important; border-bottom-color: transparent !important; border-bottom-style: none !important; border-bottom-width: 0px !important; border-color: initial; border-left-color: transparent !important; border-left-style: none !important; border-left-width: 0px !important; border-right-color: transparent !important; border-right-style: none !important; border-right-width: 0px !important; border-style: initial; border-top-color: transparent !important; border-top-style: none !important; border-top-width: 0px !important; bottom: 0px; color: rgb(0, 0, 50) !important; cursor: pointer; display: inline !important; font-family: verdana; font-size: 13px; font-style: inherit; font-variant: normal; font-weight: bold; left: 0px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important; position: static; right: 0px; text-decoration: underline !important; text-transform: none !important; top: 0px; vertical-align: baseline;" target="undefined"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: rgb(0, 0, 50) !important; font-family: Verdana, helvetica, sans-serif; font-size: 13px; font-style: inherit; font-weight: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: static; vertical-align: baseline;"><span class="kLink" style="-webkit-background-clip: initial; -webkit-background-origin: initial; background-attachment: initial; background-color: transparent; background-image: none; background-position: initial initial; background-repeat: initial; border-bottom-color: rgb(0, 0, 50); border-bottom-style: solid; border-bottom-width: 1px; border-color: initial; border-left-color: initial !important; border-left-style: none !important; border-left-width: 0px !important; border-right-color: initial !important; border-right-style: none !important; border-right-width: 0px !important; border-style: initial; border-top-color: initial !important; border-top-style: none !important; border-top-width: 0px !important; color: rgb(0, 0, 50) !important; display: inline !important; float: none !important; font-family: Verdana, helvetica, sans-serif; font-size: 13px; font-style: inherit; font-weight: normal; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 2px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 1px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important; position: static; vertical-align: baseline; width: auto !important;">your </span><span class="kLink" style="-webkit-background-clip: initial; -webkit-background-origin: initial; background-attachment: initial; background-color: transparent; background-image: none; background-position: initial initial; background-repeat: initial; border-bottom-color: rgb(0, 0, 50); border-bottom-style: solid; border-bottom-width: 1px; border-color: initial; border-left-color: initial !important; border-left-style: none !important; border-left-width: 0px !important; border-right-color: initial !important; border-right-style: none !important; border-right-width: 0px !important; border-style: initial; border-top-color: initial !important; border-top-style: none !important; border-top-width: 0px !important; color: rgb(0, 0, 50) !important; display: inline !important; float: none !important; font-family: Verdana, helvetica, sans-serif; font-size: 13px; font-style: inherit; font-weight: normal; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 2px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 1px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important; position: static; vertical-align: baseline; width: auto !important;">business</span></span><span class="preLoadWrap" id="preLoadWrap4" style="background-color: inherit; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: inherit; display: block; font-family: verdana; font-size: 13px; font-style: inherit; font-weight: inherit; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 2px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: relative; vertical-align: baseline;"></span></a>) or viral marketing (like the above user-generated Sony ad). A successful grassroots campaign is all about building relationships and emphasizing the personal connection, not about broadcasting your message and hoping potential customers are listening.</span></span><br />
</div><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 4px; vertical-align: baseline;"><span style="color: #40454b;"><span class="Apple-style-span" style="line-height: 18px;"><br />
</span></span><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="http://weburbanist.com/wp-content/uploads/2008/06/wild-postings-guerrilla-marketing.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="315" src="http://weburbanist.com/wp-content/uploads/2008/06/wild-postings-guerrilla-marketing.jpg" width="420" /></a><br />
</div><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 4px; vertical-align: baseline;"><span style="color: #40454b;"><span class="Apple-style-span" style="line-height: 18px;"><br />
</span></span><br />
</div><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 4px; vertical-align: baseline;"><span style="color: #40454b;"><span class="Apple-style-span" style="line-height: 18px;"><strong style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: Arial, helvetica, sans-serif; font-size: 13px; font-style: inherit; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Wild postings</strong> may seem old-fashioned, but they are still wildly popular with indie bands and products that want to portray that indie image. Have you ever walked down a city street and seen a wall plastered with multiple copies of a poster for a movie, concert, or alcoholic beverage? Those would be wild postings, and part of their effectiveness lies in the way that they can make us believe we’re witnessing something momentous. Most of us would love to have a poster from the wild posting days of the Beatles, right? So you’d better grab that Smirnoff Ice poster now while you can, right?</span></span><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="http://weburbanist.com/wp-content/uploads/2008/06/tissue-pack-advertising-unusual-guerrilla-marketing.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="281" src="http://weburbanist.com/wp-content/uploads/2008/06/tissue-pack-advertising-unusual-guerrilla-marketing.jpg" width="420" /></a><br />
</div><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 4px; vertical-align: baseline;"><span style="color: #40454b;"><span class="Apple-style-span" style="line-height: 18px;"><br />
</span></span><br />
</div><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 4px; vertical-align: baseline;"><span style="color: #40454b;"><span class="Apple-style-span" style="line-height: 18px;">Would you rather have your advertising handed to you? <strong style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: Arial, helvetica, sans-serif; font-size: 13px; font-style: inherit; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Tissue-pack advertising</strong> was made popular in Japan, but today it’s spreading to infiltrate the rest of the world. Knowing that advertising fliers were almost never accepted, much less read, Japanese <a class="kLink" href="http://weburbanist.com/2008/06/19/different-types-of-guerrilla-marketing/#" id="KonaLink5" style="-webkit-background-clip: initial !important; -webkit-background-origin: initial !important; background-attachment: initial !important; background-color: transparent !important; background-image: none !important; background-position: initial initial !important; background-repeat: initial !important; border-bottom-color: transparent !important; border-bottom-style: none !important; border-bottom-width: 0px !important; border-color: initial; border-left-color: transparent !important; border-left-style: none !important; border-left-width: 0px !important; border-right-color: transparent !important; border-right-style: none !important; border-right-width: 0px !important; border-style: initial; border-top-color: transparent !important; border-top-style: none !important; border-top-width: 0px !important; bottom: 0px; color: rgb(0, 0, 50) !important; cursor: pointer; display: inline !important; font-family: verdana; font-size: 13px; font-style: inherit; font-variant: normal; font-weight: bold; left: 0px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important; position: static; right: 0px; text-decoration: underline !important; text-transform: none !important; top: 0px; vertical-align: baseline;" target="undefined"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: rgb(0, 0, 50) !important; font-family: Verdana, helvetica, sans-serif; font-size: 13px; font-style: inherit; font-weight: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: static; vertical-align: baseline;"><span class="kLink" style="-webkit-background-clip: initial; -webkit-background-origin: initial; background-attachment: initial; background-color: transparent; background-image: none; background-position: initial initial; background-repeat: initial; border-bottom-color: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: initial; border-left-color: initial !important; border-left-style: none !important; border-left-width: 0px !important; border-right-color: initial !important; border-right-style: none !important; border-right-width: 0px !important; border-style: initial; border-top-color: initial !important; border-top-style: none !important; border-top-width: 0px !important; color: rgb(0, 0, 50) !important; display: inline !important; float: none !important; font-family: Verdana, helvetica, sans-serif; font-size: 13px; font-style: inherit; font-weight: normal; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 2px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 1px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important; position: static; vertical-align: baseline; width: auto !important;">businesses</span></span></a> began to hand out pocket packs of tissues with ads on them. This simple but ingenious marketing method works because, well, who would turn down free stuff? Because the giveaway is a useful item, it stays close to the target consumer until it’s been used up. These days, you’d be hard pressed to find pocket packs of tissues in Japanese shops because they are so readily available for free.</span></span><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="http://weburbanist.com/wp-content/uploads/2008/06/guerrilla-marketing-blacklips-alternative-marketing.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="415" src="http://weburbanist.com/wp-content/uploads/2008/06/guerrilla-marketing-blacklips-alternative-marketing.jpg" width="420" /></a><br />
</div><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 4px; vertical-align: baseline;"><span style="color: #40454b;"><span class="Apple-style-span" style="line-height: 18px;"><br />
</span></span><br />
</div><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 4px; vertical-align: baseline;"><span style="color: #40454b;"><span class="Apple-style-span" style="line-height: 18px;"><strong style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: Arial, helvetica, sans-serif; font-size: 13px; font-style: inherit; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Undercover marketing</strong>, also known as <strong style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: Arial, helvetica, sans-serif; font-size: 13px; font-style: inherit; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">buzz marketing</strong>, is said to be one of the more devious ways of marketing to the masses. Remember the “buy me a drink” girls from <a href="http://weburbanist.com/2008/06/05/the-origins-of-guerrilla-marketing/" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #57718d; font-family: Arial, helvetica, sans-serif; font-size: 13px; font-style: inherit; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline;">part two of this series</a>? These lovely young vixens were being paid to create a buzz around a certain beverage without ever letting you in on their dirty little secret: they were being paid to be so friendly. Undercover marketing/buzz marketing is all about selling something to someone who has no idea they’ve just witnessed a sales pitch.</span></span><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="http://weburbanist.com/wp-content/uploads/2008/06/astroturfing-negative-guerrilla-marketing.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="420" src="http://weburbanist.com/wp-content/uploads/2008/06/astroturfing-negative-guerrilla-marketing.jpg" width="310" /></a><br />
</div><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 4px; vertical-align: baseline;"><span style="color: #40454b;"><span class="Apple-style-span" style="line-height: 18px;"><br />
</span></span><br />
</div><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 4px; vertical-align: baseline;"><span style="color: #40454b;"><span class="Apple-style-span" style="line-height: 18px;"><strong style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: Arial, helvetica, sans-serif; font-size: 13px; font-style: inherit; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Astroturfing</strong> is <a href="http://www.thenewpr.com/wiki/pmwiki.php?pagename=AntiAstroturfing.HomePage" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #57718d; font-family: Arial, helvetica, sans-serif; font-size: 13px; font-style: inherit; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline;">widely considered to be the slimiest</a> of all guerrilla marketing practices. It involves creating an artificial buzz about a product or company, and it’s mighty risky in the information age. Postings are created in online forums, singing the praises of a certain product or service – but they aren’t made by the public. They’re made by shills, or people associated with the company who are paid to express a positive opinion. Astroturfing is rampant online in forums and blogs (actually “flogs,” or fake blogs), but you can still see the odd IRL astroturfer wandering department stores, lobbying Congress, and writing letters to newspaper editors.</span></span><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="http://weburbanist.com/wp-content/uploads/2008/06/alternative-marketing-guerrilla-marketing-paris-hilton-sidekick.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="323" src="http://weburbanist.com/wp-content/uploads/2008/06/alternative-marketing-guerrilla-marketing-paris-hilton-sidekick.jpg" width="420" /></a><br />
</div><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 4px; vertical-align: baseline;"><span style="color: #40454b;"><span class="Apple-style-span" style="line-height: 18px;"><br />
</span></span><br />
</div><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 4px; vertical-align: baseline;"><span style="color: #40454b;"><span class="Apple-style-span" style="line-height: 18px;"><strong style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: Arial, helvetica, sans-serif; font-size: 13px; font-style: inherit; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Alternative marketing</strong> is referenced consistently by marketers, but it is by nature challenging to define. It may be best defined as publicity that looks like it is completely removed from the company itself. For example, when Paris Hilton’s Sidekick was hacked, sales of Sidekicks jumped overnight. While T-Mobile probably (maybe?) had nothing to do with that publicity, it was excellent marketing for them. In fact, it has been suggested more than once that the whole event was an orchestrated publicity stunt. Alternative marketing takes a <a class="kLink" href="http://weburbanist.com/2008/06/19/different-types-of-guerrilla-marketing/#" id="KonaLink6" style="-webkit-background-clip: initial !important; -webkit-background-origin: initial !important; background-attachment: initial !important; background-color: transparent !important; background-image: none !important; background-position: initial initial !important; background-repeat: initial !important; border-bottom-color: transparent !important; border-bottom-style: none !important; border-bottom-width: 0px !important; border-color: initial; border-left-color: transparent !important; border-left-style: none !important; border-left-width: 0px !important; border-right-color: transparent !important; border-right-style: none !important; border-right-width: 0px !important; border-style: initial; border-top-color: transparent !important; border-top-style: none !important; border-top-width: 0px !important; bottom: 0px; color: rgb(0, 0, 50) !important; cursor: pointer; display: inline !important; font-family: verdana; font-size: 13px; font-style: inherit; font-variant: normal; font-weight: bold; left: 0px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important; position: static; right: 0px; text-decoration: underline !important; text-transform: none !important; top: 0px; vertical-align: baseline;" target="undefined"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: rgb(0, 0, 50) !important; font-family: Verdana, helvetica, sans-serif; font-size: 13px; font-style: inherit; font-weight: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: static; vertical-align: baseline;"><span class="kLink" style="-webkit-background-clip: initial; -webkit-background-origin: initial; background-attachment: initial; background-color: transparent; background-image: none; background-position: initial initial; background-repeat: initial; border-bottom-color: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: initial; border-left-color: initial !important; border-left-style: none !important; border-left-width: 0px !important; border-right-color: initial !important; border-right-style: none !important; border-right-width: 0px !important; border-style: initial; border-top-color: initial !important; border-top-style: none !important; border-top-width: 0px !important; color: rgb(0, 0, 50) !important; display: inline !important; float: none !important; font-family: Verdana, helvetica, sans-serif; font-size: 13px; font-style: inherit; font-weight: normal; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 2px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 1px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important; position: static; vertical-align: baseline; width: auto !important;">good </span><span class="kLink" style="-webkit-background-clip: initial; -webkit-background-origin: initial; background-attachment: initial; background-color: transparent; background-image: none; background-position: initial initial; background-repeat: initial; border-bottom-color: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: initial; border-left-color: initial !important; border-left-style: none !important; border-left-width: 0px !important; border-right-color: initial !important; border-right-style: none !important; border-right-width: 0px !important; border-style: initial; border-top-color: initial !important; border-top-style: none !important; border-top-width: 0px !important; color: rgb(0, 0, 50) !important; display: inline !important; float: none !important; font-family: Verdana, helvetica, sans-serif; font-size: 13px; font-style: inherit; font-weight: normal; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 2px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 1px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important; position: static; vertical-align: baseline; width: auto !important;">deal</span></span></a>of imagination and a healthy dose of luck to pull off. If the public finds out that they’ve been duped, it will spell disaster for the campaign.</span></span><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="http://weburbanist.com/wp-content/uploads/2008/06/experiential-marketing-charmin-pottypalooza.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="420" src="http://weburbanist.com/wp-content/uploads/2008/06/experiential-marketing-charmin-pottypalooza.jpg" width="315" /></a><br />
</div><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 4px; vertical-align: baseline;"><span style="color: #40454b;"><span class="Apple-style-span" style="line-height: 18px;"><br />
</span></span><br />
</div><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 4px; vertical-align: baseline;"><span style="color: #40454b;"><span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="color: black; line-height: 13px;"></span></span></span><br />
</div><span style="color: #40454b;"><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #40454b; font-family: Verdana; font-size: 13px; font-style: inherit; font-weight: inherit; line-height: 14pt; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 4px; vertical-align: baseline;"><strong style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: Arial, helvetica, sans-serif; font-size: 13px; font-style: inherit; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Experiential marketing</strong> is increasingly embraced by all types of companies and brands today. It’s becoming easier for us to tune out and ignore advertisements today, so experiential marketing aims to give you an experience rather than send you a one-way message. Experiential marketing lets you interact with the product and associate your immediate emotional responses with that brand. The<a href="http://www.exhibitoronline.com/exhibitormagazine/article.asp?ID=343" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #57718d; font-family: Arial, helvetica, sans-serif; font-size: 13px; font-style: inherit; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline;">Charmin Pottypalooza</a> bathrooms at state fairs and the semi-permanent ones (now gone) in New York City are an unprecedented example of effective experiential marketing.<br />
</div><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #40454b; font-family: Verdana; font-size: 13px; font-style: inherit; font-weight: inherit; line-height: 14pt; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 4px; vertical-align: baseline;">How many of these methods have you seen just this week? With new concepts being rolled out all the time, it’s not always easy to spot when you’ve been targeted.(many thnx..<span class="Apple-style-span" style="color: black; font-family: 'Segoe UI', helvetica, sans-serif; font-size: 12px; line-height: normal; white-space: pre;">weburbanist )</span><br />
</div></span><br />
</span>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-8039541710970894717.post-23140690447780026702009-10-11T19:19:00.000-03:002009-10-11T19:19:26.394-03:00guerrilla vs viral<span class="Apple-style-span" style="color: #333333; font-family: 'Lucida Grande', sans-serif; font-size: 25px; line-height: 21px;">Guerrilla Marketing vs Viral Marketing -- <a class="tweet-url web" href="http://itweetu.com/LBQVX/" rel="nofollow" style="color: #0084b4; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" target="_blank">http://itweetu.com/LBQVX/</a> -- many thanks @<a class="tweet-url username" href="http://twitter.com/tangobusiness" style="color: #0084b4; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;">tangobusiness</a> --</span>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-8039541710970894717.post-6139290385810566432009-10-11T18:57:00.000-03:002009-10-11T18:58:08.799-03:00entonces..que hacer?<span style="font-family: 'Trebuchet MS', Arial, sans-serif; font-size: 14px; line-height: 21px;"><span style="color: #444444;">Hoy el consumidor promedio inconcientemente filtra y selecciona los mensajes publicitarios a los que desea estar expuesto. Consecuentemente, los mercadólogos se toparon con un problema y nuevo reto; la vieja fórmula no era tan efectiva. </span></span><br />
<span style="font-family: 'Trebuchet MS', Arial, sans-serif; font-size: 14px; line-height: 21px;"><span style="color: #444444;">Qué hacer? </span><b style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="color: #444444;">Buscar nuevas formas de </span><i style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="color: #444444;">llamar la atención</span></i></b><span style="color: #444444;">. Los </span><span style="color: #444444;"><a href="http://www.therror.com/weblog/etiqueta/comerciales" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">comerciales</a> </span><span style="color: #444444;">ahora tienen pegajosas canciones, son humorísticos, te cuentan una historia, los programas de TV ahora no se interrumpen sino que dentro del mismo programa está el anuncio usado por los personajes principales, el spam, el correo (real) basura, el marketing viral y algunas más, pero sin duda mi favorita, y de las que les platicaré el día de hoy es el </span><a href="http://corcholat.com/buscar/img/guerrilla%20marketing" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="color: #444444;">marketing de guerrilla</span></a><span style="color: #444444;">, o marketing ambiental.</span></span>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-8039541710970894717.post-56957752582064266572009-10-11T18:04:00.001-03:002009-10-11T18:04:28.681-03:00Diferenciarse o Morir..he aqui la cuestion<span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; font-family: monospace; font-size: 13px; white-space: pre-wrap;">El término Guerrilla Marketing fue acuñado en 1984 por Jay Conrad Levinson en un libro con el mismo nombre. En éste, Levinson da agresivos tips y armas para ser utilizados por pequeños negocios con recursos financieros limitados.</span>Unknownnoreply@blogger.com